Client
Abstract
Abstract is a venture capital firm based in San Francisco, California. Founded in 2018 by Ramtin Naimi after years of highly successful SPV investing, they have rapidly become one of the premier early stage investors in the valley.
They are sector-agnostic and invest early (seed, Series A, Series B) in breakout companies. These include Solana, Ripple, Rippling, Partiful, WorkOs, Neon and Hebbia AI, among others. After 6 years, they just closed their fifth fund and currently have over $1.5B in AUM.
Identity Design
Art Direction
Collateral Design
They are sector-agnostic and invest early (seed, Series A, Series B) in breakout companies. These include Solana, Ripple, Rippling, Partiful, WorkOs, Neon and Hebbia AI, among others. After 6 years, they just closed their fifth fund and currently have over $1.5B in AUM.
Identity Design
Art Direction
Collateral Design
Agency
Hugo & Marie, New York
Role
Senior Art Director & Designer
Client
Abstract
Duration
2024
Hugo & Marie, New York
Role
Senior Art Director & Designer
Client
Abstract
Duration
2024
Pillars
Brutalism, Quiet Power, Scale
Inclusions
Identity: Social, Keynote Templating, Print Collateral, Team Portrait Art Direction
Concept
The brand symbol for this world is an abstract form. We started with the letter A, and then developed a bespoke shape taking inspiration from architecture, modernism and building blocks. An upward thrust from left to right feels positive and speaks to progress and growth, and the mark itself has quiet strength.
Brutalism, Quiet Power, Scale
Inclusions
Identity: Social, Keynote Templating, Print Collateral, Team Portrait Art Direction
Concept
The brand symbol for this world is an abstract form. We started with the letter A, and then developed a bespoke shape taking inspiration from architecture, modernism and building blocks. An upward thrust from left to right feels positive and speaks to progress and growth, and the mark itself has quiet strength.
Designed & Produced by — Hugo & Marie, New York
Design Direction — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya
Strategy — Aidan Larned, Michael Whitham
Design Direction — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya
Strategy — Aidan Larned, Michael Whitham
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FFORME, Tom Ford, Armand De Brignac, Clinique, Girlfriend Collective, Abstract, Zachys, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.
Tulika Studios specializes in graphic design & art direction in Toronto and New York City.
Strategy
Art Direction
Design
Production
Art Direction
Design
Production
Consulting
Social Strategy
Planning
Branding
Social Strategy
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Development
Animation
Web Design
App Development
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