Client
FFORME
FFORME engaged Hugo & Marie to launch their new American luxury womenswear brand. Working closely with the founders and creative director, our team built upon their existing brand identity and design ethos to develop tone of voice guidelines and establish communication pillars for the brand, along with design of packaging, booklets, and business collateral. We then designed their e-commerce flagship, developing and launching the site on Shopify. Our team continues to collaborate with the brand on art direction, from digital to print collateral.
Brand Identity
Art Direction
Website Design & Curation
Print & Packaging
Social Planning
Brand Identity
Art Direction
Website Design & Curation
Print & Packaging
Social Planning
Agency
Hugo & Marie, New York
Role
Senior Art Director & Designer
Client
FFORME
Duration
2021—23
Hugo & Marie, New York
Role
Senior Art Director & Designer
Client
FFORME
Duration
2021—23
Pillars
Minimal, Full-Bleed, Contemporary
Inclusions
Identity Design, Web Design & Social Strategy
Concept
FFORME takes a foundational, focused approach to modernist design; the clothes tell stories around well-considered shapes and volumes that create space around the body. We were tasked to constantly deconstruct and reframe to reduce any noise that served little-to-no-purpose. It was a rigorous, rewarding exercise in synchronizing brand principles with expression—minimalism and function.
Minimal, Full-Bleed, Contemporary
Inclusions
Identity Design, Web Design & Social Strategy
Concept
FFORME takes a foundational, focused approach to modernist design; the clothes tell stories around well-considered shapes and volumes that create space around the body. We were tasked to constantly deconstruct and reframe to reduce any noise that served little-to-no-purpose. It was a rigorous, rewarding exercise in synchronizing brand principles with expression—minimalism and function.
Runway— SS24
Lookbook— FW23
Digital— Website
Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya, Sigurður Oddsson, Fernando Monroy
Strategy — Michael Whitham, Aidan Larned
Photography — Annemarieke Van Drimmelen, Posternaks, Mel Bles, Christophe Berlet, Eliot Leblanc-Hartmann
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya, Sigurður Oddsson, Fernando Monroy
Strategy — Michael Whitham, Aidan Larned
Photography — Annemarieke Van Drimmelen, Posternaks, Mel Bles, Christophe Berlet, Eliot Leblanc-Hartmann
Print— Packaging, Lookbook & OOH
In-Context— Paris Showroom Event
View More
FFORME, Tom Ford, Abstract, Armand De Brignac, Clinique, Girlfriend Collective, Zachys, Hamza Khan, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.
Tulika Studios is an associate creative director specializing in art direction and design in Toronto and New York City.
Design
Art Direction
Strategy
Production
Art Direction
Strategy
Production
Consulting
Social
Planning
Branding
Social
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Design
Animation
Web Design
App Design
TULIKA STUDIOS © 2021.