Client

FFORME

FFORME engaged Hugo & Marie to launch their new American luxury womenswear brand. Working closely with the founders and creative director, our team built upon their existing brand identity and design ethos to develop tone of voice guidelines and establish communication pillars for the brand, along with design of packaging, booklets, and business collateral. We then designed their e-commerce flagship, developing and launching the site on Shopify. Our team continues to collaborate with the brand on art direction, from digital to print collateral.

Brand Identity
Art Direction
Website Design & Curation
Print & Packaging
Social Planning
Agency
Hugo & Marie, New York

Role
Senior Art Director & Designer

Client
FFORME

Duration
2021—23
Pillars
Minimal, Full-Bleed, Contemporary

Inclusions
Identity Design, Web Design & Social Strategy

Concept
FFORME takes a foundational, focused approach to modernist design; the clothes tell stories around well-considered shapes and volumes that create space around the body. We were tasked to constantly deconstruct and reframe to reduce any noise that served little-to-no-purpose. It was a rigorous, rewarding exercise in synchronizing brand principles with expression—minimalism and function.






Runway— SS24





Lookbook— FW23





Digital— Website













Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya, Sigurður Oddsson, Fernando Monroy
Strategy — Michael Whitham, Aidan Larned
Photography — Annemarieke Van Drimmelen, Posternaks, Mel Bles, Christophe Berlet, Eliot Leblanc-Hartmann



Print— Packaging, Lookbook & OOH




In-Context— Paris Showroom Event








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FFORME, Tom FordArmand De BrignacCliniqueGirlfriend Collective, Zachys, Reisinger Studio, Hatecopy, PrideMejuriElyse Walker, Luggage Forward, Newest Magazine.



Tulika Studios specializes in graphic design & art direction in Toronto and New York City.


Strategy
Art Direction
Design
Production
Consulting
Social Strategy
Planning
Branding

Campaign
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Development

TULIKA STUDIOS © 2021.