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Tulika Studios specializes in Graphic Design in Toronto and New York City.


STRATEGY
DIRECTION
DESIGN
PRODUCTION
CONSULTING
SOCIAL STRATEGY
PLANNING
BRANDING

CAMPAIGN
FILM
STORYBOARD
PHOTO
ILLUSTRATION
ANIMATION
WEB
APP

TULIKA STUDIOS © 2021.

GIRLFRIEND COLLECTIVE

BRAND REFRESH
2023







Agency

Hugo & Marie, New York

Role

Senior Art Director & Designer

Client

Girlfriend Collective

Duration

2023
Pillars

Cinematic, Imaginative, Collectives

Inclusions

Brand Refresh & Art Direction

Concept

Girlfriend wants to be a creator. A platform for creativity with a perspective that it can express on its own and in the context of peers. Girlfriend believes that every moment is an opportunity to reimagine, rediscover, and recast. Nothing is only as it seems. When we play, together, our imaginations set us free.






GIRLFRIEND COLLECTIVE BRAND REFRESH

DESIGNED & PRODUCED BY:
HUGO & MARIE

CREATIVE DIRECTION & DESIGN:
MARIO HUGO

DESIGN DIRECTION:
FANNY NORDMARK
ART DIRECTION & DESIGN:
SHEENA BHATTACHARYA
FERNANDO MONROY
STINE NIELSEN

STRATEGY:
MICHAEL WHITHAM
AIDAN LARNED




BRAND GUIDELINES




ART DIRECTION GUIDELINES