Client
Girlfriend Collective
Girlfriend Collective sought a creative partner to help reposition, restrategize and redesign. Founded on sustainability, inclusivity and approachability, Girlfriend Collective had found that what were once their differentiators had become industry table stakes. Without losing their progressive DNA, the brand wanted to push a new vision, reaffirming their claim in the space. The new Girlfriend Collective identity is a bold assertion of purpose.
Our new site for the brand reflects the new strategy and identity components with an elegant interface. The brand’s stellar audience reviews are elevated on product pages. Hero assets are balanced by detail shots executed with precision and romance.
Brand Identity
Art Direction
Website Design
Print & Packaging
Social Templating
Our new site for the brand reflects the new strategy and identity components with an elegant interface. The brand’s stellar audience reviews are elevated on product pages. Hero assets are balanced by detail shots executed with precision and romance.
Brand Identity
Art Direction
Website Design
Print & Packaging
Social Templating
Agency
Hugo & Marie, New York
Role
Senior Art Director & Lead Designer
Client
Girlfriend Collective
Duration
2023—24
Hugo & Marie, New York
Role
Senior Art Director & Lead Designer
Client
Girlfriend Collective
Duration
2023—24
Pillars
Cinematic, Imaginative, Collectives
Inclusions
Brand Refresh & Art Direction
Concept
Girlfriend wants to be a creator. A platform for creativity with a perspective that it can express on its own and in the context of peers. Girlfriend believes that every moment is an opportunity to reimagine, rediscover, and recast. Nothing is only as it seems. When we play, together, our imaginations set us free.
Cinematic, Imaginative, Collectives
Inclusions
Brand Refresh & Art Direction
Concept
Girlfriend wants to be a creator. A platform for creativity with a perspective that it can express on its own and in the context of peers. Girlfriend believes that every moment is an opportunity to reimagine, rediscover, and recast. Nothing is only as it seems. When we play, together, our imaginations set us free.
Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction & Web Design — Fanny Nordmark
Art Direction & Design — Sheena Bhattacharya, Fernando Monroy, Stine Nielsen
Strategy — Michael Whitham, Aidan Larned
Digital— Website
Process— Brand Guidelines
View More
FFORME, Tom Ford, Abstract, Armand De Brignac, Clinique, Girlfriend Collective, Zachys, Hamza Khan, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.
Tulika Studios is an associate creative director specializing in art direction and design in Toronto and New York City.
Design
Art Direction
Strategy
Production
Art Direction
Strategy
Production
Consulting
Social
Planning
Branding
Social
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Design
Animation
Web Design
App Design
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