Client
Sev Skin
Founded in 2010 by Sevana Petrosian, Sev Skin has grown from a single Southern California studio into one of the fastest-growing aesthetics brands in the United States, with more than 70 locations nationwide. Formerly known as Sev Laser, the company has expanded its offering and evolved into Sev Skin, reflecting a broader vision for advanced aesthetic care.
Combining clinical expertise with an elevated and accessible customer experience, Sev Skin has built significant cultural relevance and a high-profile celebrity following, including public support from members of the Kardashian-Jenner family. This visibility has helped establish the brand as a leading name in the modern aesthetics category.
Brand Refresh
Art Direction
Combining clinical expertise with an elevated and accessible customer experience, Sev Skin has built significant cultural relevance and a high-profile celebrity following, including public support from members of the Kardashian-Jenner family. This visibility has helped establish the brand as a leading name in the modern aesthetics category.
Brand Refresh
Art Direction
Agency
Ro&Co, New York
Role
Art Direction & Design
Client
Sev Skin
Duration
2025—26
Ro&Co, New York
Role
Art Direction & Design
Client
Sev Skin
Duration
2025—26
Pillars
Freedom, Adventure, Possibility
Inclusions
Full Identity Refresh, Art Direction, Print Collateral, Social Templating,
Concept
We crafted the new era of Sev to bring a more joyful perspective to aesthetic care. Moving beyond the category’s familiar clinical cues, the identity creates a world rooted in warmth, movement and humanity. A palette of pale yellow, blush and olive, expressive portraiture, and a flexible mark that wraps around the talent. ‘Ready for Anything’ comes to life through a playful and deeply personal celebration of confidence.
Freedom, Adventure, Possibility
Inclusions
Full Identity Refresh, Art Direction, Print Collateral, Social Templating,
Concept
We crafted the new era of Sev to bring a more joyful perspective to aesthetic care. Moving beyond the category’s familiar clinical cues, the identity creates a world rooted in warmth, movement and humanity. A palette of pale yellow, blush and olive, expressive portraiture, and a flexible mark that wraps around the talent. ‘Ready for Anything’ comes to life through a playful and deeply personal celebration of confidence.
Designed & Produced by — Ro&Co, New York
Creative Direction — Roanne Adams
Art Direction & Design — Sheena Bhattacharya
Photography — Bryan Carr
Talent — Lauren Hastings, Maureen Tang, Randy Lam, Shreya, Arame Fall, Lynley Eilers
Styling — Carolina Orrico
Set Design — Abraham Latham
Grooming — Stacy Tan
Production — Taylor Hoffman
View More
FFORME, Sev Skin, Tom Ford, Clinique, Abstract, Girlfriend Collective, Armand De Brignac, Verdant, Zachys, Hamza Khan, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker.
Tulika Studios is an associate creative director specializing in art direction and design in Toronto and New York City.
Design
Art Direction
Strategy
Production
Art Direction
Strategy
Production
Consulting
Social
Planning
Branding
Social
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Design
Animation
Web Design
App Design
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