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Tulika Studios specializes in Graphic Design in Toronto and New York City.


STRATEGY
DIRECTION
DESIGN
PRODUCTION
CONSULTING
SOCIAL STRATEGY
PLANNING
BRANDING

CAMPAIGN
FILM
STORYBOARD
PHOTO
ILLUSTRATION
ANIMATION
WEB
APP

TULIKA STUDIOS © 2021.

MEJURI SPRING 2020


BRAND DESIGN
01-04/20







Role

Senior Brand Designer - Full Time

Company

Mejuri

Duration

Four months
Pillars

Bright, Warm, Refined

Inclusions

Brand Guidelines, Storefront Concept & Direction

Concept

Researching the current market and evolving the Mejuri landscape to better support their audiences

Summary

Contributed to the new Mejuri landscape by working as a full-time designer on the Spring Campaign of Mejuri 2020. Built new standards after a thorough re-evaluation of the brand. The new landscape was built around a focus on elevation.
Worked extensively on print materials overall for the 2020 Spring campaign, as well as retail (in-store) initiatives. And also built versatile digital e-marketing and social collateral solutions.




SPRING LOOKBOOK
NORTH AMERICA





STREETCAR WRAPS
SAN FRANCISCO