View More




Tulika Studios specializes in Graphic Design in Toronto and New York City.


STRATEGY
DIRECTION
DESIGN
PRODUCTION
CONSULTING
SOCIAL STRATEGY
PLANNING
BRANDING

CAMPAIGN
FILM
STORYBOARD
PHOTO
ILLUSTRATION
ANIMATION
WEB
APP

TULIKA STUDIOS © 2021.

CLINIQUE BRAND FILMS

ART DIRECTION
2024







Agency

Hugo & Marie, New York

Role

Lead Art Director & Designer

Client

Clinique

Duration

2024
Pillars

Symbolic, Textural, Play

Inclusions

Brand Films: Heritage, Optimal Dose, Safety Philosophy, 15s Supercut

Concept

In this series of films, Hugo & Marie aimed to exhibit the brand’s storied heritage and unwavering commitment to efficacy and safety. These films recenter Clinique as an active derm brand while drawing audiences in through narrative momentum and a sophisticated visual approach with an ode to Irving Penn.









CLINIQUE BRAND FILMS DIRECTION, NEW YORK

DESIGNED & PRODUCED BY:
HUGO & MARIE

CREATIVE DIRECTION & DESIGN:
MARIO HUGO

DESIGN DIRECTION:
FANNY NORDMARK

ART DIRECTION:
SHEENA BHATTACHARYA

STRATEGY:
AIDAN LARNED
MICHAEL WHITHAM
PRODUCER:
CHELSEA SOLITRIN

DIRECTOR:
NICHOLAS ALAN COPE

DIRECTOR OF PHOTOGRAPHY:
MARK SHERMAN

SET DESIGNER & PROP STYLIST:
MEGAN CAPONETTO

VIDEO EDITOR + COLORIST:
EMMA BLACKMAN






CLINIQUE DIAGNOSTIC LAMP