Client
Clinique
Hugo & Marie was commissioned by Clinique to create a suite of films that speak to the brand’s heritage, safety philosophy and testing standards. Known for its promise of “allergy tested, 100% fragrance free”, Clinique’s groundbreaking founding in 1967 paved the way for the beauty industry we know it today, and Clinique continues to define the future.
We began with a film about the brand’s rigorous safety philosophy. Clinique takes safety seriously, subjecting each new formulation to thousands of tests to prevent any adverse reactions. In service of all skin, Clinique products are informed by the careful art of synchronized science.
Art Direction
Storyboarding
Editing & Retouching
We began with a film about the brand’s rigorous safety philosophy. Clinique takes safety seriously, subjecting each new formulation to thousands of tests to prevent any adverse reactions. In service of all skin, Clinique products are informed by the careful art of synchronized science.
Art Direction
Storyboarding
Editing & Retouching
Agency
Hugo & Marie, New York
Role
Lead Art Director & Designer
Client
Clinique
Duration
2023—24
Hugo & Marie, New York
Role
Lead Art Director & Designer
Client
Clinique
Duration
2023—24
Pillars
Objects as Language, Texture, Play
Inclusions
Brand Films: Heritage, Optimal Dose, Safety Philosophy, 15s Supercut
Concept
In this series of films, Hugo & Marie aimed to exhibit the brand’s storied heritage and unwavering commitment to efficacy and safety. These films recenter Clinique as an active derm brand while drawing audiences in through narrative momentum and a sophisticated visual approach with an ode to Irving Penn.
Objects as Language, Texture, Play
Inclusions
Brand Films: Heritage, Optimal Dose, Safety Philosophy, 15s Supercut
Concept
In this series of films, Hugo & Marie aimed to exhibit the brand’s storied heritage and unwavering commitment to efficacy and safety. These films recenter Clinique as an active derm brand while drawing audiences in through narrative momentum and a sophisticated visual approach with an ode to Irving Penn.
Lab Science
Irving Penn Reference— Toothbrush
Brand Films— Stills
Clinique Diagnostic Lamp
Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction — Sheena Bhattacharya
Strategy — Aidan Larned, Michael Whitham
Producer — Chelsea Solitrin
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction — Sheena Bhattacharya
Strategy — Aidan Larned, Michael Whitham
Producer — Chelsea Solitrin
Director — Nicholas Alan Cope
Director of Photography — Mark Sherman
Set Designer & Prop Stylist — Megan Caponetto
Video Editor & Colorist — Emma Blackman
Director of Photography — Mark Sherman
Set Designer & Prop Stylist — Megan Caponetto
Video Editor & Colorist — Emma Blackman
Synchronized Science
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FFORME, Tom Ford, Armand De Brignac, Clinique, Girlfriend Collective, Zachys, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.
Tulika Studios specializes in graphic design & art direction in Toronto and New York City.
Strategy
Art Direction
Design
Production
Art Direction
Design
Production
Consulting
Social Strategy
Planning
Branding
Social Strategy
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Development
Animation
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App Development
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