Zachys engaged Hugo & Marie for a total rebrand, seeking to create a strategy, identity, and revamped web presence that will serve their successful wine retail, auction and storage business well into the future. A global business with local roots, Zachys represents the rare luxury in which product, service and people all reflect the decades of love that have built the business to this point.

The distributor held a deep passion for both wine and people. As emphatic about experience as product, our strategy, tone of voice, and brand identity embodies the dichotomy of a premium offering with a warm, personal touch. A serif with varied widths accounts for the idiosyncrasies of human service while bright hero tones are balanced by earthier ones. Bespoke illustrations imbue each arm of the business with an intellectual, playful sensibility.

Brand Identity
Art Direction
Web Design
Print & Packaging Direction
Social Templating