Tom Ford, Armand De Brignac, FFORME, Girlfriend Collective, Zachys, Reisinger Studio, Tiffany CO. X Beyoncé, Pride, Hatecopy, Elyse Walker, Mejuri, Newest, Champagne Socialist, Harbourfront Centre, Defy, Luggage Forward,
Tulika Studios specializes in Graphic Design in Toronto and New York City.
STRATEGY
DIRECTION
DESIGN
PRODUCTION
DIRECTION
DESIGN
PRODUCTION
CONSULTING
SOCIAL STRATEGY
PLANNING
BRANDING
SOCIAL STRATEGY
PLANNING
BRANDING
CAMPAIGN
FILM
STORYBOARD
PHOTO
FILM
STORYBOARD
PHOTO
ILLUSTRATION
ANIMATION
WEB
APP
ANIMATION
WEB
APP
TULIKA STUDIOS © 2021.
TOM FORD 002 LIMITED EDITION CHRONOGRAPH FILM
CAMPAIGN FILM ART DIRECTION
2022
Agency
Hugo & Marie, New York
Role
Art Director
Client
Tom Ford
Duration
June - July 2022
Hugo & Marie, New York
Role
Art Director
Client
Tom Ford
Duration
June - July 2022
Pillars
Tension, Dark, Centrifugal Motion
Inclusions
Campaign Film
Concept
Hugo & Marie worked with Tom Ford to concept, creative direct, and produce a campaign for the launch of the brand’s 002 CHRONOGRAPH TIMEPIECE. The film combines live action capture with 3D motion graphics to highlight the watch’s titanium design elements and chronograph movement.
Tension, Dark, Centrifugal Motion
Inclusions
Campaign Film
Concept
Hugo & Marie worked with Tom Ford to concept, creative direct, and produce a campaign for the launch of the brand’s 002 CHRONOGRAPH TIMEPIECE. The film combines live action capture with 3D motion graphics to highlight the watch’s titanium design elements and chronograph movement.
TOM FORD 002 LIMITED EDITION CHRONOGRAPH DIRECTION, NEW YORK
DESIGNED & PRODUCED BY:
HUGO & MARIE
CREATIVE DIRECTION & DESIGN:
MARIO HUGO
DESIGN DIRECTION:
FANNY NORDMARK
ART DIRECTION:
SHEENA BHATTACHARYA
FERNANDO MONROY
ANIMATION:
MARIO HUGO
JAENAM YOO
STRATEGY:
AIDAN LARNED
HUGO & MARIE
CREATIVE DIRECTION & DESIGN:
MARIO HUGO
DESIGN DIRECTION:
FANNY NORDMARK
ART DIRECTION:
SHEENA BHATTACHARYA
FERNANDO MONROY
ANIMATION:
MARIO HUGO
JAENAM YOO
STRATEGY:
AIDAN LARNED
VIDEOGRAPHER:
JEAN DIA
MAKEUP:
LISA HOUGHTON
SET DESIGN:
HANS MAHARAWAL
MODELS:
DASHA ABDULOVA
ISAIAH HAMILTON
STYLIST:
MARTI ARCUCCI
JEAN DIA
MAKEUP:
LISA HOUGHTON
SET DESIGN:
HANS MAHARAWAL
MODELS:
DASHA ABDULOVA
ISAIAH HAMILTON
STYLIST:
MARTI ARCUCCI
Using a game engine, our team constructed a model of the 002 CHRONOGRAPH TIMEPIECE to be digitally manipulated in real time. We find that these models create a surreal sense of interaction with the digital object, something that meets, and can even transcend, studio-grade live capture.
The technology’s potential is tremendous. Highlighting the watch’s titanium design elements and chronograph movement, the tactility and malleability of our models sought to establish a futuristic contrast to the evocative live action footage.