Armand De Brignac
Tulika Studios specializes in Graphic Design in Toronto and New York City.
TULIKA STUDIOS © 2021.
TOM FORD 002 LIMITED EDITION CHRONOGRAPH FILM
CAMPAIGN FILM ART DIRECTION
Hugo & Marie, New York
June - July 2022
Tension, Dark, Centrifugal Motion
Hugo & Marie worked with Tom Ford to concept, creative direct, and produce a campaign for the launch of the brand’s 002 CHRONOGRAPH TIMEPIECE. The film combines live action capture with 3D motion graphics to highlight the watch’s titanium design elements and chronograph movement.
TOM FORD 002 LIMITED EDITION CHRONOGRAPH DIRECTION, NEW YORK
DESIGNED & PRODUCED BY:
HUGO & MARIE
CREATIVE DIRECTION & DESIGN:
Using a game engine, our team constructed a model of the 002 CHRONOGRAPH TIMEPIECE to be digitally manipulated in real time. We find that these models create a surreal sense of interaction with the digital object, something that meets, and can even transcend, studio-grade live capture.
The technology’s potential is tremendous. Highlighting the watch’s titanium design elements and chronograph movement, the tactility and malleability of our models sought to establish a futuristic contrast to the evocative live action footage.