Client
Tom Ford
Tom Ford commisioned Hugo & Marie to concept, creative direct, and produce a campaign for the launch of the brand’s 002 Chronograph Timepiece. The film combines live action capture with 3D motion graphics to highlight the watch’s titanium design elements and chronograph movement.
Using a game engine, our team constructed a model of the timepiece to be digitally manipulated in real time. We find that these models create a surreal sense of interaction with the digital object, something that meets, and can even transcend, studio-grade live capture. The technology’s potential is tremendous. Highlighting the watch’s titanium design elements and chronograph movement, the tactility and malleability of our models sought to establish a futuristic contrast to the evocative live action footage.
Art Direction
Storyboarding
Production & Casting
Editing & Retouching
Using a game engine, our team constructed a model of the timepiece to be digitally manipulated in real time. We find that these models create a surreal sense of interaction with the digital object, something that meets, and can even transcend, studio-grade live capture. The technology’s potential is tremendous. Highlighting the watch’s titanium design elements and chronograph movement, the tactility and malleability of our models sought to establish a futuristic contrast to the evocative live action footage.
Art Direction
Storyboarding
Production & Casting
Editing & Retouching
Agency
Hugo & Marie, New York
Role
Senior Art Director
Client
Tom Ford
Duration
2023
Hugo & Marie, New York
Role
Senior Art Director
Client
Tom Ford
Duration
2023
Pillars
Tension, Dark, Centrifugal Motion
Inclusions
Campaign Film— 15s
Concept
A surgical 15s edit draws attention while hypnotic motion celebrates form in a high energy, slow burn reveal. Light cascades over the face of the watch. Tension is created as unknown figures are teased, restricted, and restrained. Two bodies embrace in both tension and connection. Centrifugal motion and macro shots show the precision of the chronograph. Orthographic rotations and a compositional grid maintain a strict geometry without becoming clinical. Film grain is used throughout to create a painterly, chemical finish.
Tension, Dark, Centrifugal Motion
Inclusions
Campaign Film— 15s
Concept
A surgical 15s edit draws attention while hypnotic motion celebrates form in a high energy, slow burn reveal. Light cascades over the face of the watch. Tension is created as unknown figures are teased, restricted, and restrained. Two bodies embrace in both tension and connection. Centrifugal motion and macro shots show the precision of the chronograph. Orthographic rotations and a compositional grid maintain a strict geometry without becoming clinical. Film grain is used throughout to create a painterly, chemical finish.
Film— 15s Studio Edit
Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction — Sheena Bhattacharya, Fernando Monroy
Animation — Mario Hugo, Jaenam Yoo
Strategy — Aidan Larned
Creative Direction & Design — Mario Hugo
Design Direction — Fanny Nordmark
Art Direction — Sheena Bhattacharya, Fernando Monroy
Animation — Mario Hugo, Jaenam Yoo
Strategy — Aidan Larned
Videographer — Jean Dia
Makeup — Lisa Houghton
Set Design — Hans Maharawal
Models — Dasha Abdulova, Isaiah Hamilton
Stylist — Marti Arcucci
Makeup — Lisa Houghton
Set Design — Hans Maharawal
Models — Dasha Abdulova, Isaiah Hamilton
Stylist — Marti Arcucci
Film Stills
3D Model— 002 Chronograph Timepiece
View More
FFORME, Tom Ford, Abstract, Armand De Brignac, Clinique, Girlfriend Collective, Zachys, Hamza Khan, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.
Tulika Studios is an associate creative director specializing in art direction and design in Toronto and New York City.
Design
Art Direction
Strategy
Production
Art Direction
Strategy
Production
Consulting
Social
Planning
Branding
Social
Planning
Branding
Campaign
Film
Storyboard
Photo
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Design
Animation
Web Design
App Design
TULIKA STUDIOS © 2021.