Client

Luggage Forward

Luggage Forward was born out of the simple idea that travelers should enjoy the journey as much as the destination. They set out to replace waiting at the baggage carousel with more vacation time by shipping luggage and gear from doorstep to destination. Nearly two decades later and countless bags shipped around the world, convenience is still core to everything they do. They have been deamed the leading global provider of door-to-door luggage and sports equipment delivery.

Brand Identity
Art Direction
Social Templating
Print & Layout
Agency
Hugo & Marie, New York

Role
Senior Art Director & Designer

Client
Luggage Forward

Duration
2023
Pillars
Clean, Elevated, Contemporary

Inclusions
Identity Design, Web Reskinning & Social Strategy

Concept
The mission was to reimagine the Luggage Forward brand identity for a more premium audience. With strong B2B relationships in the luxury hospitality space, they recognized that businesses were reluctant to advertise the partnership as a value add, as Luggage Forward’s consumer-facing identity lacked sophistication.







Designed & Produced by — Hugo & Marie, New York
Creative Direction — Mario Hugo
Design Direction — Fanny Nordmark
Design & Art Direction — Sheena Bhattacharya
Illustration — Fernando Monroy
Strategy — Aidan Larned, Michael Whitham







View More

FFORME, Tom Ford, Abstract, Armand De Brignac, Clinique, Girlfriend Collective, Zachys, Hamza Khan, Reisinger Studio, Hatecopy, Pride, Mejuri, Elyse Walker, Luggage Forward, Newest Magazine.



Tulika Studios is an associate creative director specializing in art direction and design in Toronto and New York City.


Design
Art Direction
Strategy
Production
Consulting
Social
Planning
Branding
Campaign
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Design

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