Client

Elysewalker

Hugo & Marie worked with West Coast luxury retailer elysewalker to design and develop a digital experience to match the welcoming sophistication of the brick-and-mortar store. Building on brand guidelines, we created an award-winning web home that integrates elysewalker’s team of stylists across the site, adding a personalized dimension to the e-commerce experience. Our team sought to imbue the site with the care and kindness that is at the core of the company, making something simple, beautiful, and undeniably elysewalker.

We shot an editorial campaign in conjunction with the site launch, celebrating elysewalker’s luxury for real life. elysewalker is LA ease and NYC sophistication, brought to life through the relationships that enliven us. We developed concept, strategy, and creative pre-production of imagery, which was photographed by Sophie Elgort and styled by the elysewalker team.

Art Direction
Storyboarding
Website Design
Retouching
Agency
Hugo & Marie, New York

Role
Senior Designer

Client
Elyse Walker

Duration
September - November 2021
Pillars
Vibrant, Playful, Everyday

Inclusions
Campaign Direction & Social Strategy

Concept
Our love note to the every day.



Digital— Website Design
























Designed & Produced by — Hugo & Marie, New York
Creative Direction & Design — Mario Hugo
Design Direction & Website Design — Fanny Nordmark
Designers — Sigurður Oddsson, Sheena Bhattacharya, Fernando Monroy, Jacob Truax, Jaenam Yoo
Strategy — Aidan Larned
Producer — Chelsea Solitrin
Photography — Sophie Elgort
Makeup — Makiko Nara
Manicurist — Holly Falcone
Models — Anastassija Makarenko, Loreal Ellis, Jessica Sikosek
Styling — Elysewalker




Photo— Elyse Everyday Campaign Shoot








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Tulika Studios specializes in graphic design & art direction in Toronto and New York City.


Strategy
Art Direction
Design
Production
Consulting
Social Strategy
Planning
Branding

Campaign
Film
Storyboard
Photo
Illustration
Animation
Web Design
App Development

TULIKA STUDIOS © 2021.